Social Media & Performance Creative Leader
Experience
2024 -2026
Director, Social Media & Creative Services
Tandem Interactive
Fort Lauderdale, FL
Oversee comprehensive social creative services for earned, paid, and organic channels, aligning strategies with performance goals for e-commerce and lead generation clients. Collaborate with media, SEO, and web teams to develop creative testing roadmaps across Meta, TikTok, LinkedIn, and YouTube, enhancing CTR, CVR, and CPA. Implement agile creative sprints and QA processes, improving launch speed and iteration while maintaining quality. Mentor a multidisciplinary team, establishing templates and measurement frameworks
2019-2024
Associate Director, Creative Strategy & Paid Social
Tinuiti
New York, NY
Developed creative strategy for Growth Media, focusing on emerging and scaling clients in performance social. Collaborated with media buyers to convert insights into actionable creative hypotheses and testing plans for Meta, TikTok, Snap, and YouTube. Established and expanded the Creative Strategist function, standardising briefs, testing taxonomies, and reporting. Enhanced ad iteration speed, improving learning cadence and creative refresh cycles.
Education
2004-2008
Undergraduate (BFA)
Baylor University
Waco, TX
Professional skillset
Team & Operations Leadership
Paid Social Expertise
Creative Performance Strategy
Languages
English (native)